ELEPHANT LONDON DRY GIN 750ML

Elephant London Dry Gin 750 mL

• Tasting / Profile
  • Distilled in Germany but inspired by African travels and conservation: features 14 botanicals, including rare African ingredients like baobab, devil’s claw and buchu along with German orchard apples.
  • Bottled at 45% ABV / 90 proof for the standard release. 
  • Flavor profile: classic juniper backbone (London Dry style) layered with fresh apple, herbal mountain-pine, subtle spice and fruit influence—complex yet smooth. 

• Menu Versatility
  • Neat or large‐rock service: position as a premium gin for sipping or high-end gin & tonic.
  • Signature cocktail base: excellent for elevated G&Ts, herb-forward martinis, or craft builds where the exotic botanicals can shine.
  • Differentiation: use in “destination gin” section or rotate in cocktails emphasising African botanical angle or conservation story.

• Operational Efficiency
  • Standard 750 mL bottle fits into existing stock/rail systems without needing special handling.
  • Higher ABV (45%) yet still standard gin proof zone—simplifies pour cost modelling and aligns with premium gin protocols.
  • Recognisable brand and story ease staff training: “craft German gin with African botanicals and elephant-conservation ethos.”
  • Versatile across service modes: by the glass, craft cocktails, premium pours reducing dead stock risk.

• Profit Potential
  • Positioned at premium gin tier: allows higher by-the-glass pricing and increased margin relative to standard gin.
  • Upsell potential: “Premium gin upgrade” +$1-$2; feature in seasonal special builds (e.g., orchard apple tonic with Elephant Gin).
  • Use storytelling (African botanicals + conservation donation) to justify higher price and engage guests; creates social-share moment.
  • Good for menu segmentation: standard gin (house) → craft gin (Elephant) → super-premium gin (limited or strength variants) to drive tiered spend.

Elephant London Dry Gin 750 mL — handcrafted German gin at 45% ABV with 14 botanicals including baobab, buchu & German apples; juniper-led yet layered, smooth, and crafted with purpose.