ATHLETIC UPSIDE DAWN NON-ALC CAN BEER 2/12PK/12OZ

ATHLETIC UPSIDE DAWN Non-Alcoholic Golden Ale 12 oz Can (2 × 12 Pack)
Capture the fast-growing demand for premium non-alcoholic offerings with Upside Dawn, Athletic Brewing Co.’s flagship golden ale. Brewed to deliver all the flavor and mouthfeel of a classic craft beer, Upside Dawn pours a crisp straw hue with delicate malt sweetness, light hop character, and a clean, dry finish—yet contains less than 0.5% ABV.

• On-Trend Appeal: Designed for the sober-curious, designated drivers, and health-minded guests seeking craft quality without the alcohol

• Menu Versatility: Serve chilled by the can, on draft with nitro for a creamy head, or use as a base in low-ABV beer cocktails (think beer shandies or spritzers)

• Operational Ease: Standard 12 oz format in 2×12-pack cases fits seamlessly alongside your beer lineup; long shelf life reduces spoilage

• Health & Wellness Focus: Only 50 calories per can and naturally gluten-removed, catering to customers with dietary preferences or restrictions

• Revenue Uplift: High-margin, on-trend pour that commands full-price check averages—perfect for happy hours, brunch programs, and inclusive events

Stock ATHLETIC UPSIDE DAWN to differentiate your beer program, broaden your guest base, and drive incremental revenue with a true craft-quality, non-alcoholic golden ale.