MALIBU PASSION FRUIT RUM 1L

Malibu Passion Fruit Rum 1 L
Infuse your cocktail program with a tropical twist courtesy of Malibu’s Passion Fruit Rum. This 21% ABV Caribbean rum, expertly blended with natural passion fruit liqueur, pours clear with vibrant fruit aromatics—perfect for creating island-inspired signature serves that capture both flavor and flair.

• Flavor Profile & Brand Equity
  • Taste: Bright passion fruit sweetness balanced by mellow rum warmth and a clean, crisp finish
  • Iconic Appeal: Malibu’s distinctive palm-tree logo and white-to-purple ombré bottle command attention behind the bar

• Menu Versatility
  • Signature Cocktails: Feature in Tropic Punch, Passion Fruit Daiquiris, and Malibu Mule; layer into frozen concoctions like Tropical Blizzard
  • Mocktail Program: Swap rum for tropical soda or botanical tonic to delight sober-curious guests with a passion-fruit spritz

• Operational Efficiency
  • 1 L Format: Standard liter bottle slots seamlessly on back bars and speed rails—streamlines inventory and training
  • Ready-to-Pour: Eliminates house infusion prep; staff simply pour and mix, reducing labor during peak service

• Guest Appeal & Occasion Expansion
  • Beach-Vibe Presentation: Evokes sun-soaked escapism—appeals to vacation-minded patrons and social-media influencers
  • Broad Demographic: Attracts cocktail enthusiasts, casual drinkers, and designated drivers seeking low-proof tropical options

• Profit Potential
  • High-Margin Serves: Signature passion-fruit cocktails command premium pricing; garnish upsells (edible flowers, dehydrated fruit wheels) boost checks
  • Event Tie-Ins: Perfect for summer menus, poolside events, and tiki-themed promotions—drives incremental volume and guest engagement

Stock Malibu Passion Fruit Rum 1 L to differentiate your spirits lineup, streamline tropical cocktail service, and maximize margins with one of the industry’s most recognized—and Instagram-ready—flavored rums.