SAM ADAMS BOSTON LAGER BEER 12PK/12OZ

Samuel Adams Boston Lager 12 pk/12 oz

• Tasting / Profile
   • A flagship American craft lager—bottled at approximately 5% ABV with roughly 30 IBU. 
   • Style: “smooth, German-style lager with slightly sweet roasted malts, caramel and toffee, and distinct noble hop character with subtle pine-citrus.” 
   • Format: 12 oz bottles (12-pack) widely available. 

• Menu Versatility
   • Strong by-the-bottle or by-the-glass option for craft-lager drinkers seeking something flavourful yet approachable.
   • Pairs well with burgers, sausages, grilled fare, hearty pub dishes, or as a transition from lighter craft options to heavier styles.
   • Ideal for beer flight inclusion (“American craft lager”) or as a stable go-to for high-volume pours.

• Operational Efficiency
   • Standard 12-pack/12 oz format fits coolers, fridges and beer racks efficiently—aligns with typical beer inventory. 
   • Recognised brand with national distribution; simplifies ordering, stocking and guest familiarity—less explanation needed by staff.
   • Reliable turnover item with broad appeal—supports consistent volume rather than niche specialty beer.

• Profit Potential
   • Positioned as craft-tier lager—allows you to elevate from standard domestic lagers while retaining accessible price point.
   • Use in promotions: “Craft Lager Feature”, or as upgrade over house domestic.
   • Effective for pitchers or bucket service in high-traffic segments (sports bar, casual dining), with good margin potential thanks to volume and brand familiarity.

Samuel Adams Boston Lager 12 pk/12 oz — 5% ABV; caramel & toffee malts with noble-hop pine-citrus edge; the cornerstone American craft lager.